reebok

The Story Behind JJ Watt's Military Inspired Shoe by Chris Cardoza

Earlier this year I received a call from my friends over at Reebok who had a mission for me. Travel out to Houston a few days later to film and photograph JJ Watt at his home along with one of his friends from the United States Navy SEAL community and a couple Reebok Designers.

Read More

Victoria Beckham Photographed for Reebok by Chris Cardoza

Within the next 30 minutes Victoria posted to her social channels amassing over 150K likes. Countless fashion brands such as Vogue and HighSnobiety shared the image in their own articles about the new partnership. Overall the shoot was a great success resulting in most importantly the approval and satisfaction of both Victoria and Reebok. 

Read More

Stuck On an Island With the Fittest on Earth by Chris Cardoza

Back in January, Reebok brought me out to the Bahamas for their annual athlete summit. Our mission was to capitalize of all the top Crossfit athletes locatied in one place and create a catalog for their social media channels to be released over time.

Read More

Filming a Master: Gymnast Aly Raisman by Chris Cardoza

There's something majestic and personal about filming this close to a master of their craft, especially for that amount of time. The massive gym was empty. Young girls would enter periodically in preparation for their own workouts but for most of the time it was just Aly and me. We had to figure each other out and gain some sort of trust in the middle of a workout without really being able to speak to each other beforehand.

Read More