Two weeks ago my good friends over at Reebok booked me for a super secret project (at the time). The assignment was to come in to the new Reebok headquarters in the seaport district of Boston and photograph Victoria Beckham for their brand new partnership announcement. We had exactly 30 minutes to photograph, select the image with her approval, and deliver to their in-house PR/social team for massive editorial distribution. Along with Reebok's internal production studio we lit the location, a secret elevator entrance, a couple hours before her arrival and patiently waited. As soon as she arrived with her team we jumped right into action, capturing stills and boomerangs for social. Victoria was a pro, using the simple setting masterfully to portray her grand entrance to the brand. After a quick edit of all the images we presented the selects to Victoria and her team and collectively chose the above photograph to represent the launch. Within the next 30 minutes Victoria posted to her social channels amassing over 150K likes. Countless fashion brands such as Vogue, WWD, HighSnobiety shared the image in their own articles about the new partnership. Overall the shoot was a great success resulting in most importantly the approval and satisfaction of both Victoria and Reebok.