A weekly blog by photographer and filmmaker Chris Cardoza of Doza Visuals, highlighting new work and adventures.
I’ve had an honor of photographing and filming projects for Reebok to celebrate International Women’s Day over the past few years. This year they asked me to come in to their in-house gym and photograph the ends of classes to capture real images of women battling through their work outs.
Read MoreI recently shot 100 Reebok Basketball shoes for Reebok Classics and edited them into a 60s clip to show off their archive and retro shoe selection. My favorite is the Shaqnosis, I always wanted a pair as a kid. The video now lives on Reebok’s Basketball Retro page. Enjoy!
Read MoreEarlier this year I received a call from my friends over at Reebok who had a mission for me. Travel out to Houston a few days later to film and photograph JJ Watt at his home along with one of his friends from the United States Navy SEAL community and a couple Reebok Designers.
Read MoreMy good friends at Reebok called me in to photograph 2 time Crossfit Games champion and Olympian Tia-Clair Toomey of Australia. We had an absolutely blast working together at Reebok Crossfit ONE in Boston.
Read MoreWithin the next 30 minutes Victoria posted to her social channels amassing over 150K likes. Countless fashion brands such as Vogue and HighSnobiety shared the image in their own articles about the new partnership. Overall the shoot was a great success resulting in most importantly the approval and satisfaction of both Victoria and Reebok.
Read MoreBack in January, Reebok brought me out to the Bahamas for their annual athlete summit. Our mission was to capitalize of all the top Crossfit athletes locatied in one place and create a catalog for their social media channels to be released over time.
Read MoreI had the pleasure of photographing the "Fittest Woman on Earth," 2015 Crossfit Champion Katrin Davidsdottir for Gamplan-a, an Adidas Group blog. This is the story of that shoot.
Read MoreA few months ago Reebok flew me out to Wisconsin in a blizzard to film JJ Watt's first reaction to his signature shoe the JJ I Trainer.
Read MoreThere's something majestic and personal about filming this close to a master of their craft, especially for that amount of time. The massive gym was empty. Young girls would enter periodically in preparation for their own workouts but for most of the time it was just Aly and me. We had to figure each other out and gain some sort of trust in the middle of a workout without really being able to speak to each other beforehand.
Read MoreI had to tag along an actual fitness vacation, as a 1 man crew, without holding anyone back. This means I had to keep up with some of the fittest people in the country such as running coach Nate Helming, fitness expert Jacqueline Kasen, and blogger Natasha Linton.
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