New Work With JJ Watt and Reebok

A few months ago Reebok flew me out to Wisconsin in a blizzard to film JJ Watt's first reaction to his signature shoe the JJ I Trainer. Equipped with a couple cameras and a stabilizer I followed JJ around a massive gym outside Milwaukee while he tested out the shoes by putting them through ladder drills, power lifts, medicine ball throws and agility drills. It was tough to keep up with the world class athlete but a fun challenge and great assets for Reebok's launch. Check out the video below:

"I've worn a lot of training shoes, I never wore a great one - This might be the great one." JJ Watt sees and tries out the final version of his signature training shoe, The JJ I, for the very first time. Watch his reaction as he takes it through a typical workout.