Work Chris Cardoza Work Chris Cardoza

New Motion Work for Reebok Classics

I recently shot 100 Reebok Basketball shoes for Reebok Classics and edited them into a 60s clip to show off their archive and retro shoe selection. My favorite is the Shaqnosis, I always wanted a pair as a kid. The video now lives on Reebok’s Basketball Retro page. Enjoy!

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Awards Chris Cardoza Awards Chris Cardoza

American Photography 35 Chosen Winner

I am extremely excited to announce that my portrait of Silivene photographed in Rwanda was chosen as a winner of American Photography 35 and will be included in the American Photography Archive. It has been my mission to continue telling the stories of women in Rwanda using basketball to improve their lives along side Shooting Touch and I am so grateful that this image will live in the American Photography Archive forever.

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Behind the Shot Chris Cardoza Behind the Shot Chris Cardoza

New Film: The Greatest Coaching Lesson in Basketball

Shot on my 3rd trip to Rwanda for Shooting Touch, a basketball nonprofit with the mission of using sport to educate and empower at-risk and the communities in which they live. For this film I utilized an incredible speech by Shooting Touch Board Member and Athletic Director of the Noble & Greenough school that he gave to a group of new coaches in Nyamirama, Rwanda following a coaches clinic.

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Behind the Shot Chris Cardoza Behind the Shot Chris Cardoza

Photographing Basketball in Rwanda

Back in June, I was lucky enough to partner with a Boston-based nonprofit, Shooting Touch, to travel to Rwanda and document the participants in their "Basketball Health Corps" initiative. They use the sport of basketball and their partnerships with health administrators to teach children valuable skills and preventative treatments when it comes to HIV/AIDS, malaria, and daily health.

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