Apprentice Branding
A new menswear company was about to step into the limelight. Their brand was all about daring and hunger, ideas that are not commonly associated with “apprentice,” but are vital to being one.
A graphic design of a wolf standing on its hind legs with two gold lines forming a triangle behind it, all on a dark background.
A black and white illustration of a wolf standing on its hind legs with claws extended, overlaid with a gold geometric arrow shape pointing upward.
I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering.
Black and white illustration of a wolf howling with a stylized, jagged appearance.
Black and white illustration of a wolf sitting on a plain background.
The word 'APPRENTICE' written in gold color font on a white background.
The word "APPRRENTICE" displayed in yellow text on a black background.
Dark blue T-shirt with a large gold-colored graphic of a wolf standing on its hind legs, facing forward.