Brand Video for Institute for Protein Innovation

When you combine exciting innovation with the power to transform the world and save lives, along with fascinating and super intelligent individuals, you just let the story tell itself. So, when the folks at the newly formed Insitute for Protein Innovation reached out and explained what they were doing and asked if I would be interested in helping tell their story, I wasted no time and dove right in. Through a series of interviews with the legendary founder Timothy Springer Ph.D and his equally as impressive associates, we created this 3.5 minute brand video to help IPI tell their story to the world and potentially attract more funders, scientists, entrepreneurs and leaders. This was easily one of the most rewarding and exciting projects we took on in 2018.

UPDATE: Chinese subtitles now available. The Institute for Protein Innovation aims to reignite the field of protein science as a means to realize the promise of genomics to advance biology and promote human health. We stimulate innovative research in protein science by developing and distributing open-source antibodies, protein research tools and technologies, and lead therapeutics that will empower academic and industry scientists worldwide.